Keywords: forecasting, risk management Published in: Global Energy Business Publication year: 2002 Co-Author 1: Richard Hooke
In competitive markets, all customers must be pursued, but all customers are not alike. Some bring more risk than reward to a marketer’s overall portfolio. Profitability demands that marketers price these hidden risks appropriately.
Uncovering and pricing the hidden risks in power marketing
In competitive markets, all customers must be pursued, but all customers are not alike. Some bring more risk than reward to a marketer’s overall portfolio. Profitability demands that marketers price these hidden risks appropriately.