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- Uncovering and pricing the hidden risks in power marketing
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- Uncovering and pricing the hidden risks in power marketing
Uncovering and pricing the hidden risks in power marketing
- By Meredydd Rees
- Published 09/20/2007
- Forecasting , Risk management
- Unrated
In competitive markets, all customers must be pursued, but all customers are not alike. Some bring more risk than reward to a marketer’s overall portfolio. Profitability demands that marketers price these hidden risks appropriately.